Commercial laundry system developer, Xeros, has appointed a marketing manager. Nick Andrew has joined the company after 11 years working across various marketing roles with global diagnostics and health management company, Alere. These posts included marketing communications manager, communications manager for all business units, and digital marketing communications specialist for Western Europe.
In his new role, Andrew has responsibilities across Xeros' marketing mix, including supervising the organisation's PR agencies, email campaigns, customer relationship management, and exhibition presences. In addition to digital promotion, he has extensive expertise in a range of other marketing and business development areas, including corporate brand development and sales lead generation.
Andrew said: "I have a very strong interest in science, technology and innovation, which is reflected in my previous work for a medical company. Xeros technology is ground-breaking and the opportunity to work here really caught my eye. I'm now thrilled to be playing a part in bringing its massive benefits to even more customers."