Xeros has announced a new brand identity and new website - www.xeroscleaning.com. The new look website with its rich media content is intended to better align Xeros’ branding and image to match its mission to convert the traditional world of aqueous laundry washing to Xeros polymer bead cleaning.
Xeros is an ultra low water cleaning system with potential applications wherever a large quantity of fresh water is the primary cleaning medium in conventional technology. Initially, Xeros has piloted and developed a system for the commercial laundry industry for roll-out during 2013, and the company is also planning to enter the $100 billion domestic laundry market.
Conventional laundry has always needed a lot of fresh water. Xeros polymer beads replace the majority of that water. As a result, Xeros bead cleaning results in major savings in water use, heating power, detergent and effluent production.