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WWF ranks Metsä Tissue best on transparency

Published 2nd April, 2012 by Neil Nixon

WWF ranks Metsä Tissue best on transparency

WWF has published the results of its second WWF Environmental Paper Company Index, a rating of paper producers on their global ecological footprint.

The participating tissue paper producers have allowed WWF to scrutinise their global paper production on key environmental criteria, such as fibre sourcing from sustainably managed forests, clean production and public reporting.
WWF ranked Metsä Tissue - part of the Metsä Group - best in the category of public corporate responsibility reporting and environmental management systems. Metsä Tissue achieved an impressive result of 86% of the maximum score in this category. The second best tissue producer scored 78%.

The three best overall scores in the tissue category, all within a margin of less than 1% from each other, went to SCA Tissue, Metsä Tissue and Sofidel in that particular order.

“This excellent ranking is rewarding and highly motivating for the entire Metsä Tissue community, as a lot of attention and work has been put into improving our transparency and environmental performance,” said Mika Joukio, CEO of Metsä Tissue.

Emmanuelle Neyroumande, manager of WWF International’s global pulp and paper work, said: “WWF applauds the transparency of the participating producers. By allowing evaluation of their environmental performance, Metsä Tissue is showing that they take environmental and social responsibility issues seriously.”

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