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UK charities celebrate their household essentials

Published 30th August, 2013 by Neil Nixon

UK charities celebrate their household essentials

In a world of new gadgets and gizmos we sometimes take everyday essential items for granted. In Kind Direct's 'Charity Household Essentials' summer campaign is celebrating the everyday products that keep UK charities running, from cleaning supplies and toilet tissue to washing-up liquid and dishcloths.

In Kind Direct, one of The Prince's Charities, distributes stock to UK charities to help them run their services and improve the lives of the vulnerable people they support. This summer, In Kind Direct is running a campaign to boost stock donations from the household consumables industry in response to increasing demand for its service from small, struggling UK charities.

P&G, McBride, Asda, Kimberly-Clark, Pluswipes and Harrison Wipes are among companies pledging support so far.

As part of the campaign, In Kind Direct has launched a social media competition asking charities 'What household essential your charity couldn't live without'. Competition entries have already shown the critical part products such as cleaning supplies, tissues and toilet roll play in the running of local charities.

Research by the Charities Aid Foundation earlier this year warned that as many as one in six charities believes it may close because of financial pressures. By donating essential items, companies can make a real difference to reducing charities' costs. This in turn helps them do more for the vulnerable people they support.

In Kind Direct is calling for donations of the following from the household goods industry: toilet rolls, tissues, washing-up liquid, laundry detergent, surface cleaner, floor cleaner, sponges and brushes, polish, kitchen roll, dishwasher detergent, mops and squeegies, cleaning cloths, disposable cleaning wipes, bin bags/refuse sacks, and air fresheners.

Could your company donate essential household products for UK charities? To donate stock to In Kind Direct please call 020 7398 5510 or