Global hygiene company SCA and its brands, including the global B2B brand Tork, will participate in the 2014-2015 edition of the Volvo Ocean Race - the toughest open ocean sailing regatta in the world.
“Through this initiative we get an opportunity to work in close collaboration with a designated team facing extreme challenges over a long period of time,” said SCA UK and Ireland marketing director, Jenny Turner. “The challenging conditions of the race mean that every detail matters to maximise performance. The Volvo Ocean Race will certainly put our business model and products to an ultimate test. Tork provides away-from-home solutions and this is truly away from home. Managing the challenging conditions of the race will result in unique learnings for critical business factors, such as teamwork and operations excellence - relevant both for us and our customers - but also for future product development.”
Annie Lush, Sam Davies, Dee Caffari and Abby Ehler will be four of the 11-woman international Team SCA crew taking part in the 44,580-mile circumnavigation of the globe, starting in Spain in October 2014 and finishing in Sweden in June 2015.
Right now the crew is in the final stage of the 18-month preparation period for the race. The preparation includes everything from physical training to detailed planning on what quantity of equipment and products to bring on board. Weight is the most important deciding factor since it directly impacts on the performance and speed of the boat. Product teams from Tork and SCA's other brands are working in close collaboration with the boat crew to adjust and customise products and packaging to fit the specific conditions on board - for example, repacking products in waterproof vacuum-packaging to keep them dry and reduce weight.
“The things we use on board are quantified on a level that might seem absurd, but when it comes to planning, every detail matters,” said Team SCA boat captain Liz Wardley. “For example, we have shifted from counting rolls of toilet paper to sheets of toilet paper in terms of what to bring on board.”