The decision to relocate the Cleaning Show to London in 2015 has been further supported by independent research published recently. According to the MTW Research 'Contract Cleaning Market Research and Analysis 2013' report, 60% of the largest and most profitable companies within the contract cleaning sector are based in and around London - and these are, after all, the visitors that exhibitors want to reach.
The event takes place from 10-12 March 2015 at London's Excel Exhibition Centre.
A survey of comments made by other exhibition organisers that have moved their events from Birmingham's NEC to London's Excel reveals a host of very positive remarks - the common theme being that the move to London '...enabled us to move our event to the next level'.
Addressing travel and parking concerns
Travel to Excel is simple, benefiting from the millions of pounds spent in preparation for the Olympics. Excel London's Caroline Gourlay said: “We have staged over 4000 events at Excel, attracting over 15 million visitors. During the Olympics alone, we welcomed 1.3 million visitors to the venue - and 100% of them travelled here by public transport. I urge people to visit our website - www.excel-london.co.uk - and click the 'Visiting Excel' tab. This will interactively demonstrate how easy it is to reach the venue - from anywhere in the UK or Europe.”
Despite the excellent public transport links, the organiser realises that exhibitors may prefer to have a vehicle with them, particularly for transporting stand material and literature. To this end, the organiser has negotiated free parking passes for exhibitors within the Exel car park.
Benefiting the industry
The move to London is 'vital' for the cleaning industry, according to Doug Cooke, chairman of the British Cleaning Council: “As a 50% owner of The Cleaning Show, it is essential that the BCC listens to its visitors. If you strip out 'cross-over' visitors from neighbouring shows and the exhibitors themselves, the trend in visitor numbers attending the event in Birmingham has been concerning us for some time. And it's a trend we literally can't 'afford'. I cannot over-emphasise the importance of The Cleaning Show to this industry - it provides the vast majority of all income generated by the British Cleaning Council, and it is therefore vital for funding programmes that further professionalise and enhance our industry.”
Cooke continued: “The profits generated by The Cleaning Show are put to very good use. Recently they have been used to develop essential training programmes and to enhance health & safety guidelines. The money is used to improve our industry - to make it better at what it does, and to enhance its public profile. We are certain that, with all the visitor attractions a London-based Cleaning Show offers, visitor numbers in 2015 will reflect the importance of our industry.”
The organiser has a number of exciting announcements about the development of The Cleaning Show at its new London location, and these will be communicated in the weeks ahead.
Further details about exhibiting at the 2015 Cleaning Show - and thus supporting your industry going forward - can be obtained from Vanessa Martinet:
Tel: 01737 855041