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Sponsorship deal for Regent

Published 21st May, 2010 by Neil Nixon

Sponsorship deal for Regent

Regent Cleaning has joined a range of sponsors benefitting from brand association with the high profile events that take place at Cardiff’s SWALEC Stadium, including the Ashes Test Match.

The deal brings Regent Cleaning its own stand for the season together with a package of print, on-site TV and ground advertising opportunities as well as widespread brand exposure from numerous events to be held at the stadium this year.

Opened in May 2008 as a new home for Glamorgan Cricket Club, the stadium cost £9.5 million and boasts a 16,000 capacity sporting arena and state of the art conferencing and banqueting facilities.

SWALEC has successfully hosted an Ashes Test Match, a cabinet meeting, the 2008 BBC Wales Sports Personality of the Year Awards, the Welsh Conservative Party Conference and was recently the training venue for the new John Lewis store in Cardiff.

Regent Cleaning’s joint managing director, John Critchell, said: “We work with a number of high profile venues throughout the UK and we are thrilled to have entered a partnership agreement with the SWALEC Stadium. Following the enormous success of the Ashes Test Match earlier this year and the extremely positive coverage surrounding the stadium, the SWALEC Stadium is a very strong brand to be associated with.”

Regent Cleaning cleans a number of major UK leisure venues and stadia including Cardiff’s Millennium Stadium and has recently been appointed to service the Headingley Carnegie cricket stadium in Leeds.

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