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'Show you love where you live' campaign launched

Published 24th November, 2011 by Neil Nixon

'Show you love where you live' campaign launched

To kick-start its ‘Love where you live’ campaign, Keep Britain Tidy’s new national anti-littering initiative, the charity is working with some of the world’s biggest brands (including McDonald’s, Wrigley and Imperial Tobacco), government, local authorities, voluntary organisations, schools and communities to take action to tackle the problems of litter, dog fouling, fly-tipping and graffiti that can blight the places we love.

At launch, the campaign encouraged everyone to take five minutes of action to show that they love where they live - whether that be picking up some litter, pulling a few weeds out or sweeping the pavement outside their home or business.

New research from Keep Britain Tidy shows that, as a nation, the English really do love where they live. The charity’s new ‘Word on our street’ survey shows that the appearance of people’s local area concerns them more than the level of services provided by the NHS, traffic congestion or global warming - and that level of concern has risen in the past 12 months from 63% to 70%.

The aftermath of this summer’s riots revealed the extent to which people care about their communities. Spontaneously, people came together to clean up the mess left behind.

‘Love where you live’ is about taking that desire to live in clean and tidy places and turning it into a long-term campaign of activity by all sections of the community. It is being backed by Keep Britain Tidy’s celebrity ambassador and TV personality Kirstie Allsopp. She said: “By taking small actions, we can make a big difference and tackle the problem of litter that blights our beautiful country. I hope everyone will get out there and support ‘Love where you live’. We all have a role to play and it is not someone else’s responsibility to clean up, it is everyone’s responsibility.”

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