SharkNinja, the vacuum cleaner brand, is launching a major investment in the British market as part of a global expansion campaign. Matt Broadway has been appointed European president of the brand, which is significantly increasing its R&D team in the UK as it invests in British engineering and innovation. SharkNinja, a leading company in the US floorcare market with a global workforce of 1700, is now developing new products exclusively for the UK market. Acknowledging the excellence of British engineering, it will also begin to develop some US products from the UK.
Broadway is the former group commercial director of Dyson, where he was responsible for all air care products, and spearheaded the company’s growth in the Japanese and Asian markets. He is one of several senior Dyson staff who have joined SharkNinja in the UK, including Jamie Madath, vice-president of retail sales for Europe.
Matt Broadway said: “I am delighted to have joined SharkNinja, the UK’s fastest-growing vacuum cleaner brand, at such an exciting time. We aim to become the UK market leader in vacuum cleaner products and are investing heavily in engineering and technology so we can give consumers a real choice of premium products specifically designed for British homes. I want to reinforce Ninja’s position as the leading motorised blender and cooking brand in the UK, the first choice for kitchen counter-top products and state of the art kitchen system appliances. Our products are designed to make our customers’ lives easier and we see a real opportunity to achieve significant growth in this market.”