Selden, a leading independent producer of chemical cleaning products, has acquired the Jeyes Professional brand from Jeyes Group Ltd for an undisclosed sum. Jeyes Professional Division became a wholly owned division of Selden on 1 October 2012.
The sale sees manufacture, distribution and administration of Jeyes Professional products for the professional cleaning sector switching to Selden’s Derbyshire production plant from sites in Preston, Lancashire and Mold in Wales.
As a result of the purchase, Selden, which scooped MITIE’s Supplier of the Year award earlier this year, now holds license to the Jeyes Professional brand in perpetuity and becomes the exclusive distributor of Jeyes retail products, including Jeyes Fluid, Parozone, Bloo and the Shades air freshener brand, into the professional cleaning sector. The moves also greatly extends Selden’s portfolio of professional catering hygiene solutions as well as enabling Selden to offer a complete product package to the laundry market.
“This is a good match for our customers,” said Selden’s sales director, Mark Woodhead. “This acquisition marks a step change in the already well-respected size and flexibility of Selden’s product offer to the professional cleaning market. Coupled with Selden’s reputation for environmentally sound production, high quality product formulation and innovative use of online customer support technology, the Jeyes Professional Division portfolio represents additional flexibility to help end-users consolidate cleaning product supply through Selden and its distributors.”
The purchase sees a number of sales and engineering staff transferring to Selden’s Buxton workforce.