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Sealed Air announces rebranding

Published 25th November, 2013 by Neil Nixon

Sealed Air announces rebranding

Sealed Air Corporation, a global leader in food safety and security, facility hygiene and product protection, has announced a comprehensive rebrand of the company. Among the broad range of elements involved in the rebrand is a new and modern brand identity.

“Sealed Air's rebranding represents a new direction towards building a stronger more unified organisation for the future,” said president and CEO, Jerome Peribere. “For a company of our size, reach and scale, we have an opportunity to make a positive impact on the world around us. The 'Re-imagine' tagline captures our ingenuity to rethink what is possible for our employees, our company and our customers across the globe.”

Sealed Air's new identity replaces the legacy logo with contemporary letterforms partnered with a stylised trillian icon. Jeanine Gaffke, the company's head of branding and services, explained: “The trillian icon was inspired by the gemstone cut, which expresses multiple facets of a powerful interconnected and a forward-looking organisation. The new Sealed Air identity symbolises the positive changes we're making as a company to re-imagine the world around us.”

Sealed Air operates through three divisions: Food Care, Product Care, and Diversey Care. Diversey Care is the new name for the global commercial cleaning, sanitation and hygiene solutions business working within the food service, retail, hospitality and facility services industries.

“Our brand launch is just the beginning,” said Peribere. “In the coming months, we will continue to reveal Sealed Air's new direction to customers and investors to show that we truly are a different operation. We are building a stronger performing company by creating a meaningful story and clearly organised portfolio with market-leading brand and end-to-end solutions that offer our stakeholders great value.”

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