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Revamped Tork website

Published 17th May, 2010 by Neil Nixon

Revamped Tork website

The Tork UK website of hygiene company SCA Tissue Europe has been revamped to give it a fresh new look and make it easier to navigate for the end-user. The website now features the company’s new branding and takes a more modern approach to hygiene on the web.

The website, which showcases the entire Tork washroom and workplace hygiene product range, now enables the visitor to view Tork products by category, business, sector or quality level. This means that a food and beverage company seeking to equip its washrooms with paper hand towels can go to the ‘washroom’, ‘hand towels’, ‘food and beverage’ or ‘food service’ section of the ‘products’ page and cross-reference the products they need.

The ‘My Solutions’ tab then enables customers to choose the products they require and send a complete washroom or workplace ‘solution’ to a distributor in the form of a pdf. Customers can also find their nearest distributor and pinpoint their location on a Google map.

The ‘About us’ section of the site features a short film of Tork Elevation designer Thomas Meyerhoffer, explaining the rationale behind the design of the award-winning products.

Other features include a wider selection of images and printed material available for download in the ‘Media Bank’, and a full list of the latest Tork news and sustainability achievements in the site’s ‘Newsroom’.

“The new Tork website takes our Internet offering to a new level,” said SCA Tissue Europe’s marketing communications coordinator Jamie Wright. “By building a more modern platform for our web-based communications we open up a wide range of possibilities for forging even closer customer links in the future.”

The site also includes details of how to sign up to the monthly Tork newsletter which provides all the latest product launches and company awards and accolades.

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