Recycling sponsorship challenge for Volvo Ocean Race


Recycling sponsorship challenge for Volvo Ocean Race

Europe's biggest recycler of polythene sponsored the Cardiff stopover for the world-famous Volvo Ocean Race and used the elite yachting event to highlight the creative and business potential of recycling plastic.

As a host city sponsor of the round-the-world yacht race, RPC bpi recycled products worked with Cardiff Council during a free two-week festival of fun in celebration of a race that has never before stopped in the capital city of Wales in its illustrious history of over 40 years. 

RPC bpi recycled products' sponsorship involved collecting all the recovered plastic film at the event and recycling it by re-manufacturing products such as refuse and recycling sacks and plastic furniture, as part of the Plaswood product range. Not only is this a historic first for Cardiff, but this is the first time recovered plastic film has been collected and recycled at the Volvo Ocean Race, anywhere in the world.

RPC bpi recycled products is a participant in the New Plastics Economy initiative run by the Ellen MacArthur Foundation which works to inspire a generation to re-think, re-design and build a positive future circular economy. It has also signed up to Operation Clean Sweep, an international initiative to keep plastic litter out of the marine environment, and set up by the plastics industry led in the UK by the British Plastics Federation.

www.bpirecycling.co.uk

Photo shows: Plaswood bench made from 100% recycled plastic.

Visit: http://www.bpirecycling.co.uk
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