Recycled cardboard hygiene papers launched

Hygiene specialist Satino by WEPA has launched its new PureSoft range, made from 100% recycled corrugated cardboard. The new range, which includes toilet tissue, kitchen rolls and hand towels, boasts a carbon footprint 70% less than that of virgin fibre production. It also omits the bleaching process for a more natural-looking paper.

Satino by WEPA has been heavily investing in sustainability research since 2013 as it seeks to minimise its use of virgin fibres. Its newfound production method involves recycling corrugated cardboard – a widely untapped resource – into soft, hygienic paper. This method reduces energy and water requirements across each phase of production and helps to keep valuable fibres within the material cycle.

Eliminating the bleaching process in its production enhances the product’s uniquely natural finish, visibly echoing Satino by WEPA’s commitment to sustainability. The range, which includes toilet tissue and kitchen roll, is safe in all cleaning, disinfection and sterilisation applications. It is available in standard and industrial ‘jumbo’ sizes.

Innovative fibres

The surge in online shopping has led to a high volume of cardboard packaging production. Now, the PureSoft range capitalises on cardboard waste by repurposing it through an innovative recycling process to create soft and hygienic papers whilst helping conserve invaluable natural resources. It sees the manufacturer tapping into a widely unused source stream that dramatically improves its circular economy.

Uncompromised softness

Whilst sustainability is at the core of the product, its innovative production method ensures its quality is uncompromised. PureSoft is one of the softest natural-coloured papers on the market, with the same absorbent qualities as luxury, cellulose-made papers. PureSoft is dermatologically tested, making it an ideal choice for sensitive skin. The IPSOS Consumer Study PIU 2021 saw 84% of respondents rate the product 'very soft' and 78% reacting positively to its natural colouring.

Alasdair Sharp, UKI head of sales AFH, said: “PureSoft is a milestone discovery for both the consumer and the planet. To be able to tap into what is a very large unused source stream to make a highly sustainable product without compromising on hygiene and softness is extremely important. It represents the cornerstone of the WEPA Future Fibre Strategy as we continue to invest in recycled and alternative fibres and protect the environment throughout our manufacturing process.”

www.satino-by-wepa.com