Pure Hold Ltd has announced the launch of StepFresh – a foot-operated toilet cleaning system that redefines hygiene standards in high-traffic washrooms while significantly reducing the time and effort needed from cleaning teams.
Designed as a hygienic alternative to outdated toilet brushes, StepFresh offers a hands-free solution that improves washroom cleanliness, reduces bacterial spread, and enhances the overall user experience. Activated by a robust foot pedal, StepFresh dispenses a powerful cleaning solution around the toilet bowl. The result is reduced odours, less visible soiling between manual cleans, and improved hygiene compliance — all without the need for direct contact.
StepFresh is ideal for sectors where hygiene and efficiency are critical, including food production, hospitality, and commercial premises. Early installations across large UK food factories have already delivered impressive results, including a 50% drop in hygiene-related complaints, a 40% reduction in toilet cleaning time, increased staff satisfaction, and lower maintenance costs.
Matt Roberts, Managing Director of Pure Hold and inventor of the product, said: “Sites have been really impressed since we installed StepFresh. It’s changing the way facilities approach toilet hygiene — and the feedback speaks for itself."
A Hygiene Manager at a major UK food factory said: "The trial has gone very well. There’s been no damage to the units, and the cleaning team finds them much easier to use. The restrooms smell significantly better, and overall feedback has been very positive.”
An Operations Director of a corporate office said: "StepFresh has completely eliminated the need for traditional toilet brushes in our offices. The feedback from employees has been overwhelmingly positive.”
StepFresh not only improves hygiene but also empowers cleaning teams by making toilet cleaning quicker and less unpleasant, allowing staff to redeploy time to other cleaning priorities, and eliminating the need for toilet brushes that drip contaminated water across the washroom floor.
Matt Roberts concluded: “Toilet cleaning is one of the most unpleasant jobs for cleaners — but StepFresh changes that completely. It’s foot-operated, fast, and effective. People actually use it because it’s so easy. It removes stains, limescale and ‘skid marks’ without needing a toilet brush — ever again.”
Pure Hold Ltd is currently offering a free 2-week, no-obligation trial of StepFresh for facilities looking to improve hygiene and reduce cleaning time.
For more information or to arrange a trial, please visit:
https://purehold.co.uk/pages/stepfresh
Or contact: [email protected]
