Present Value announces first acquisition

Present Value Ltd, a business development company serving the needs of the pharmaceutical and chemical industries, is pleased to announce that it has acquired the rights in the UK and selected territories worldwide for Rozalex.
Rozalex is a range of skin cleansers, barrier and reconditioning creams, used in the workplace for the protection and cleansing of normal skin to reduce the incidence of occupational dermatitis, which accounts for 80% of work-related skin problems. According to the
2007/08 Labour Force Survey, an estimated 20,000 individuals who had worked in the previous 12 months suffered from what they believed to be work-related ‘skin problems’.
The product range was acquired for an undisclosed sum from JohnsonDiversey for a one-off cash consideration financed through the company's debt facility provided by the Hong Kong and Shanghai Banking Corporation (HSBC).
Rozalex, originally developed by the Chloride company, has been supplied to British industry for over 90 years and includes the Wet- Guard, Dri- Guard, Two Fives, Gauntlet and Lanfree brands.
The brands will be marketed by a new company - Rozalex Limited - and supplied by James Briggs Ltd to wholesalers and distributors nationwide.
Nicholas Angel, Present Value’s joint managing director, said:
“This first acquisition gives Present Value a significant asset to develop and will become a growth area for the company. We continue to seek and evaluate heritage brands to increase further our range of products.”
Fellow director, Andrew SM Dean, said: “Naturally we are thrilled with this first acquisition and will strive to maintain its brand equity and continue to improve the skin care of British industry.
Despite the global banking crisis we were supported fully throughout by HSBC, who recognised the needs of small businesses and clearly understood our business model.”
Yolanda Wilcock, JohnsonDiversey’s marketing director, said: “We are confident we have found a good home for the brand and one that will invest considerable time and energy in developing the brand further.”
www.rozalex.co.uk