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Peter Grant Papers recognised for innovation

Published 1st September, 2010 by Neil Nixon

Peter Grant Papers recognised for innovation

Peter Grant Papers is celebrating after winning the Innovation Award at the inaugural Makro Pro-Caterer Awards. The award recognised Peter Grant Papers’ contribution to the development of new, attention- grabbing packaging for the retailer’s own brand range of professional paper products.

Sales and marketing director, Paul Weddle, who received the award, said: “I had no idea we were going to win and so was delighted. It’s a real testament to hard work and our team’s commitment to finding and delivering the solutions our customers need. It was a wonderful evening; thank you to Makro for recognising our contribution and thank you to the team for developing a new approach and making it a reality.”

The packaging of Makro’s own brand professional paper products was clear plastic, which allowed little scope for creativity and provided limited protection to the product inside. Makro wanted to increase the differentiation of the product range at the same time as improving the resilience of the packaging in order to minimise the risk of damage to the product in transit and storage. It turned to Peter Grant Papers for a solution.

Working closely with Makro, one of the UK’s leading cash and carry wholesalers, the Peter Grant Papers team created a new tray to hold the product and enclosed it in an opaque, tough wrap with a lifelike image of the product printed on the top. Makro’s customers responded well and sales sky rocketed.

Explaining the rationale for launching the awards and why Peter Grant Papers won, Jason McDonald, buyer at Makro, said: “We launched the awards to celebrate the best of the best in the catering profession at the same time as thanking our suppliers for their commitment and contribution in recent years. Peter Grant Papers had made the best effort with regard to product innovation, in particular using their industry expertise to advise us on a number of areas including specifications and packaging. Their attentiveness and attention to detail meant the whole launch process was smooth and took place on time and budget.”

www.petergrantpapers.com

Article links

http://www.petergrantpapers.com