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Northwood launches Whisper Eco

Published 19th September, 2023 by Neil Nixon

Northwood launches Whisper Eco

Northwood Hygiene Products Ltd has further enhanced its luxury Whisper range of toilet rolls, facial tissues and airlaid hand towels with the launch of Whisper Eco – the first toilet tissue in the range to be wrapped in paper.

A premium, environmentally-friendly 2-ply toilet tissue, Whisper Eco uses FSC certified, sustainably sourced, 100% recycled paper and now comes in plastic-free packaging. With all packaging, including the core, paper, wrap and box, coming from FSC certified sources, Whisper Eco is the most sustainable toilet roll Northwood has ever produced.

Paul Mulready, Marketing Manager at Northwood, said: “Offering washroom visitors a greener experience with eco-friendly products is more important than ever and we’re committed to tackling some of the biggest environmental issues by improving our products, packaging and processes. We really are proud to be doing our bit with the launch of Whisper Eco – a super sustainable product that caters for environmentally conscious washroom users who still want a luxurious toilet tissue. Whisper Eco is made from 100% recycled toilet paper, is packed in a paper-wrap and all packaging is made from 100% recycled material that can easily be recycled after use. And, unlike many recycled and bamboo toilet tissues, Whisper Green is domestically manufactured in the UK, which significantly reduces the mileage it has to travel. All this adds up to make Whisper Eco a very sustainable addition to any washroom, but very importantly, one that doesn’t sacrifice on quality or indulgence in any way.”

Designed to offer softness and luxury, Whisper Eco features an embossed pattern for added absorbency and comfort and incorporates laminated plies to add strength and bulk to the roll. Each roll of Whisper Eco contains 210 sheets and comes in a paper-wrapped four-pack.

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