The only official magazine of The Cleaning Show

Northwood adds new strand to distributor support

Published 24th June, 2019 by Neil Nixon

Northwood adds new strand to distributor support

Distributors of away-from-home (AfH) washroom hygiene products are enjoying access to a new training academy designed to help them sell their products to the end user, delivered by Northwood Hygiene Products.

Northwood’s Leonardo Training Academy was launched this spring to inspire and support distributors in the sale of its popular dispenser brand. Comprising a brand overview and in-depth insight into the features and benefits of each product within the range, Northwood’s Leonardo Training Academy takes place at the company’s Telford headquarters.

The informal event also incorporates a factory tour and the opportunity to meet Northwood’s HQ team, allowing delegates to appreciate the size and capabilities of the company and to learn more about the benefits of working with the 45 year old family firm, one of the few vertically integrated groups in the industry.

Northwood’s Training Academy has so far been attended by over 100 delegates from across the UK representing distributors of all sizes, including Bidfood, Cherwell, Harlech Foodservice, and DEB Disposables. DEB Disposables sales manager, Neil Cartwright, said: “The course was well worth the investment of my time. As well as providing an opportunity to learn more about the Leonardo brand, the training included a session on cost-in-use calculations, highlighting the competitiveness of the line. It was also interesting to visit Northwood’s headquarters, to see its manufacturing operation in action, meet its senior management team and learn more about the way in which the company has evolved over the last 45 years. Without a doubt, the Training Academy will help me to convey the benefits of Leonardo - and Northwood - to my customers.”

Northwood’s marketing manager, Paul Mulready, said: “Strong customer service is as important to Northwood as the manufacture of excellent products, and the Leonardo Training Academy is just one way in which we support our distributors.”

Picture Shows: Delegates at Northwood’s recent Leonardo Training Academy: From left to right, Stephen Griffiths (Harlech), James Hooking (Harlech), Neil Cartwright (DEB Disposables), Ceri Brown (Harlech Foods), and Chris Dickens (Northwood).

Article links