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Nilfisk launches 'closer to the market' initiative

Published 8th June, 2011 by Neil Nixon

Nilfisk launches 'closer to the market' initiative

Nilfisk UK has announced UK stockholding to complement the European distribution centre in Copenhagen. With immediate effect, Nilfisk will maintain a local inventory covering fast moving vacuums, floor care machines, spares and accessories which will be available to customers in the UK and Ireland.

UK sales director, Leigh Mason, said: “This development is driven by a real desire to react to the demands of our customers for a faster flow of key products. Our determination to be closer to our customers inspired some genuine self examination and we believe that it will be a significant advantage to hold machines here in the UK. Our aim is to be the customers’ preferred choice and that means delivering what they need, when they need it. We are convinced that this is a fantastic opportunity to bring our customers and ourselves closer together and to show the market our commitment to the future and the demands that will prevail.”

This initiative follows on from the N-sure IT project that saw a major investment made in a bespoke call management system that provides real time machine and service status to clients via a web portal. Client machines are fitted with an electronic tag that identifies the machine type, serial number and service history. All engineers carry a handheld PDA device on which they receive their calls and update service information to head office in an instant.

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