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Nilfisk dealers celebrate new strategy

Published 28th March, 2012 by Neil Nixon

Nilfisk dealers celebrate new strategy

Nilfisk has announced a major change to its’ indirect sales structure in the UK. Dan Skeates, formally regional sales manager, has been appointed to the position of dealer sales manager and assumes responsibility for the national dealer network across the UK and Northern Ireland. This strategic change will see a national focus on partnerships with the UK-wide dealer network, facilitating future growth for all parties.

The new initiative kick starts with a 22 strong product training trip to the Nilfisk training centre at Guardamiglio in Italy. The purpose built training school will host full product training on all floorcare equipment and outdoor machines including the recently acquired Egholm and Jungojet range of grounds maintenance and utility machinery.

Dan Skeates said: “We have enjoyed good growth in our dealer sales over recent years but within this it has become clear that the needs of our dealers are substantially different from that of our direct customers. In order to best deliver against their expectations we need to focus specifically on the elements that will enable us both to flourish. Individual, one to one management attention is key to this and I have been delighted by how well this information has been received. I very much look forward to meeting the challenges that the future presents.”

The recent addition of grounds maintenance and utility vehicles into the Nilfisk range provides an avenue for dealers to expand or develop their current business into new sectors. The cost effective Nilfisk- Egholm machines have the benefit of combined function - sold with anything up to 13 different attachments, the units undertake year round tasks such as green areas, winter maintenance and road sweeping.

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