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Miele enhances partner network to drive sales

Published 15th January, 2013 by Neil Nixon

Miele enhances partner network to drive sales

Miele Professional has announced that Trade Electricals Direct (TED) has been appointed as a Miele Professional sales and service partner. Trade Electricals Direct is a trading division of Hughes Electrical Limited, a long established third generation family owned electrical retailing business with multiple branches across East Anglia and the Midlands.

TED is a fast growing and respected business to business electrical supplier, supplying businesses of all kinds including obtaining preferred supplier status for kitchen appliances and 14 other contracts for and connected to the London Olympic Games in 2012.

“We’re delighted to have achieved Miele Professional approved status,” said Paul Chisnall, general manager at TED. “Miele needs no introduction as a brand, and in light of rising energy costs customers are looking for the most economical products for their requirements. We believe Miele offers the best solutions for our customers and we’re delighted to be offering their wide range of laundry and dishwashing products.”

TED will be supplying the full product range form Miele Professional, from the smaller 5.5kg capacity machines, which can be stacked and provide the ideal solution where space is at a premium, up to larger 40kg capacity machines. To complement the washer-extractor and tumble dryer range, TED will be supplying Miele Professional rotary ironers. In addition to the laundry offering, TED will also be including commercial dishwashers in its Miele Professional line up that include tank and freshwater systems.

The new TED Commercial department provides Miele Professional Partner service for much of East Anglia with specialist commercial laundry sales, rental and servicing via a highly trained and motivated team with decades of specialist industry experience.

“The team at TED is extremely professional and knowledgeable and the perfect fit with Miele,” said Les Marshall, sales and marketing director for Miele Professional. “They will be instrumental in driving growth for Miele and continuing to adapt to evolving customer requirements.”

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