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Making an Impression on the luxury market

Published 25th August, 2015 by Neil Nixon

Making an Impression on the luxury market

Following the successful launch of the Bay West Impressions range, Disposables UK, part of the Northwood group, has unveiled a new addition to the range. The Bay West Impressions Blue Recycled Hand Towel is the latest product to join the range, which is aimed at the luxury washroom market.

The new addition is a two-ply hand towel roll, made from fully-recycled materials, making it a great choice for environment-conscious customers. Featuring 530 towels per roll, it also offers cost saving and waste reduction benefits. The roll has a laminated and micro-embossed finish, made on Disposables UK's £1.8 million production line, adding an all-round luxury feel to the towel.

The Bay West Impressions Blue Recycled Hand Towel joins a selection of existing products within the range, offering that touch of class for discerning washroom users. The products provide higher levels of softness, absorption and an all-round luxury feel.

Paul Halliwell, sales director at Disposables UK, said: “The Bay West Impressions range has proved really popular with our customers since its launch and due to high demand we have now added an additional blue hand towel to the collection. We firmly believe that the discerning washroom user deserves the very best quality products, which need to be in keeping with the interior design of high-end washrooms. With this in mind, we have expanded our Bay West Impressions range to offer more choice of stylish products that look the part, but - importantly - also deliver on waste reduction and cost-savings.”

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