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Luxury launch

Published 28th July, 2014 by Neil Nixon

Luxury launch

Disposables UK has launched a new range of toilet tissues and hand towels, aimed at the luxury washroom market. The Bay West Impressions range offers that touch of class for discerning washroom users. The products provide higher levels of softness, absorption and an all-round luxury feel. The range includes a two-ply and a three-ply toilet tissue, as well as a two-ply hand towel roll, which are all laminated and micro-embossed using Disposables UK's new £1.8 million production line at its manufacturing site in Huddersfield.

This latest launch follows a period of sustained growth for Disposables UK's Bay West brand over the past four years. Emma Wood, marketing manager at Disposables UK, said: “Our philosophy is that discerning washroom users deserve the best quality products, and the quality of the products needs to be in keeping with the interior design of high-end washrooms. With this in mind, we have created the Bay West Impressions range, which offers the discerning washroom user high-quality, stylish products that look the part, but - importantly - also deliver on waste reduction and cost-savings.”

Paul Halliwell, director of sales at Disposables UK, said: “We were delighted to launch the new range at ISSA Interclean this year. The show was a huge success for us and the Impressions range was very well received by existing customers who visited the stand, as well as potential new distributors.”

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