The only official magazine of The Cleaning Show

Let’s meet in Manchester!

Published 11th August, 2020 by Neil Nixon

Let’s meet in Manchester!

In the week when Boris Johnson expressed doubt about the ability of virtual events to replace the real thing, and following discussion between the Events Industry Alliance and the UK government, BCCE Ltd - organiser of the Manchester Cleaning Show 2020 - has rescheduled this year's event to 14 and 15 October 2020.

In a recent statement, Boris Johnson said: “We have learned a lot of lessons during this crisis about the potential of technology. But I think there are limitations to this technology and it is no substitute for face-to-face meetings and interactions.”

Boris Johnson’s comments came on the heels of a recent panel discussion hosted by the AEO, the Association of Event Organisers. The expert panel, hosted by AEO’s Tech Group, looked at digital events and how they work for both content producers and exhibition organisers. The panel concluded that digitalising exhibition floors felt different to digitalising content. The mesmeric show-floor ‘white noise’, the randomness of meeting a company who you never knew you needed to meet and the opportunity to engage with the whole industry under one roof remained, concluded the group, a massive challenge when it comes to a digital solution.

Even Steve Jobs, inventor of the iPhone, knew a long time ago that face-to-face meetings would never go out of style: “There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions.” In fact, according to a study by Great Business Schools, 84% of people still say they prefer in-person meetings (

So back to the good news from BCCE Ltd: Manchester Cleaning Show 2020 will – subject to current government advice and restrictions – be live on 14 and 15 October at Event City in Manchester. BCCE Ltd, owner and organiser of the Cleaning Show in Manchester and London, is a joint venture between the British Cleaning Council and Quartz Business Media.

Paul Thrupp, chairman of the BCC, said: “The Manchester Cleaning Show will be an important place to be this October. Through challenging times, the cleaning industry has been resilient and innovative. We have much to discuss, much to share, and much to showcase. And we must say thank you to those suppliers and cleaning operatives who have played a critical role in keeping our communities safe. Only through a physical show will this be possible. It’s time for the cleaning industry to come together and demonstrate that through effective cleaning and hygiene practices, the business community can get back to business.”

The success of the show is critical for the UK cleaning industry as it is the source of all funding the BCC receives each year. This funding, in turn, supports the initiatives of BBC member organisations.

It is fitting that our industry should be one of the first to come out and stage a real event. Not only is this an opportunity for us to further enhance the profile of our sector as the country begins to emerge from COVID-19 restrictions, but it will be a way for us to demonstrate to all other industry sectors exactly how events can be staged safely and effectively.

The heroic role the cleaning sector has played in the fight against COVID-19 is beyond doubt. Manchester Cleaning Show 2020 will be the first opportunity to push the point home and shout about it. See you there!

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