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K-C P VR experience wows the crowds at Interclean

Published 17th May, 2018 by Neil Nixon

K-C P VR experience wows the crowds at Interclean

Kimberly-Clark Professional's presence at Interclean (419, Hall 10) consists of five interconnected experience pods - each pod, with the support of experts on hand, takes visitors through an interactive experience showcasing its brands and solutions, including Scott, Kleenex and WypAll.

In addition to product demonstrations, Kimberly-Clark Professional is sharing its dynamic virtual reality experience, The Disgusting Truth [about jet air dryers]. It’s a compelling, hands-on experience that highlights the results from a number of independent scientific studies, which suggest that paper hand towels offer superior levels of hand hygiene compared to jet air dryers, which can force users to share bacteria and viruses. The VR experience puts you at the heart of a washroom, and enables you to see germs on surfaces and in the air. Well worth a look.

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