Kimberly-Clark Professional is supporting an audacious bid to break the world record for cycling across Europe.
Endurance athlete Paul Spencer will begin his gruelling journey from Europe's most northerly tip, in Norway. He is aiming to finish in 28 days in Tarifa in Spain - Europe's most southerly point.
Pedalling an average of 160 miles a day, Spencer will attempt to obliterate the current record of 39 days, while passing through Finland, Russia, Estonia, Latvia, Poland, Germany and France on the way. He has dubbed his record attempt the 'Tour d'Europe' and is aiming to raise money for charities Lupus UK and the Lupus Foundation of America, which help sufferers of Lupus, a rare but incurable immune system illness.
Paul Spencer is the only cyclist on the trip. He is supported by a driver in a motor home, where he sleeps, and a chef to cook the energy-rich meals he needs to maintain his world record bid.