Julius Rutherfoord & Co has rebranded to highlight its ethos to deliver secure commercial cleaning to its customers. The new look has been rolled out across all corners of the business, including its website, social media platforms, staff uniforms, vehicle graphics, and signage. Julius Rutherfoord’s Tramshed HQ in Battersea has also been refurbished to reflect its business ethos, encourage staff success, and continue to champion the importance of a healthy workplace.
The most visible part of the brand is the new logo. This incorporates the ‘secure commercial cleaning’ strapline and emphasises the ‘& Co’ part of its name to confirm the huge value the service provider places on the expertise of every one of its employees.
A redesigned website gives precedence to how its staff, systems and technology ensure clients are in safe hands. To empower staff and help them perform to the highest standards, the website includes a new employee portal where individuals have access to company information, training documentation and pay information.
Marcus Heap, sales and marketing director at Julius Rutherfoord & Co, said: “When organisations outsource cleaning and FM services, they need to be secure in the knowledge that they will be supported with exceptional service. Perhaps, like the Honourable Society of the Inner Temple, they are custodians of irreplaceable historic buildings. Or, like the Queens Club, they have to maintain an impeccable public image. Alternatively, like the many schools we deal with, they simply cannot afford to take a casual approach to building security. Our workforce excellence starts with our rigorous recruitment procedures, which includes an innovative biometric ID system. We invest in the professional development of our staff, providing ongoing, tailored training to ensure they work carefully and safely. We pay above the minimum wage and, wherever possible, the London Living Wage. Our in-house award and recognition scheme, JR & Co Stars, rewards staff who go above and beyond the line of duty, and have embodied the company’s core values - being personal, professional, expert, and meticulous. Contracts are managed transparently to support this success and our contract management app increases quality, efficiency and security for our discerning clients. Our rebrand reflects this investment in staff, technology and systems with the prime focus being that our clients know they are in safe hands.”