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ISSA to change the perception of cleaning

Published 27th October, 2011 by Neil Nixon

ISSA to change the perception of cleaning

ISSA is launching a multi-faceted new initiative to help its members gain greater acceptance of the positive impact of cleaning and to assist them in navigating the ongoing challenges facing the industry.

The association’s new position is meant to reflect the forward direction its members are taking each day to provide state-of-the-art cleaning processes and products and protect public health. This focus is reflected in a range of new services as well as ISSA’s new logo and tagline - Advancing clean. Driving innovation’.

Ongoing market consolidations, cost pressures, complex environmental considerations, new product innovations, and increasing threats from pandemics and other health issues continue to reshape the scope and impact of the global cleaning industry. To help members address these issues, ISSA is rededicating its resources and expertise to more effectively educate the commercial market about the vital impact cleaning has on human health, the environment, and the bottom line.

The objective is to ensure facility decision makers take full advantage of the measurable impact cleaning can have on both their operational and financial success, and to ensure they - and the world - view cleaning not as an expense to be minimised, but as the vital investment it truly is.

Moreover, ISSA is improving upon the communications, tools, and advocacy its members rely on to help drive their business, stay on top of the latest trends and innovations, and best serve their customers and employees.

These initiatives include ‘The value of clean calculator’ which launched in October 2011 and which will measure the impact cleaning has on critical areas such as occupant productivity, absenteeism, asset preservation, and sustainability. By using this tool, ISSA members will be able to show facility managers the unrealised savings achieved through proper cleaning, justify necessary new investments and win increased appreciation of the true value cleaning can provide an organisation.

Also launched in October 2011, initially in the US, is Transpare which is the first online platform designed to help purchasers easily evaluate cleaning products using a comprehensive and transparent range of environmental, safety and health attributes. Users will be able to easily identify what comprises a product’s overall environmental profile and ensure that these qualities are in line with a purchaser’s own specific sustainability needs. Manufacturers will also be able to leverage Transpare to better promote their products’ innovative environmental, safety, and health attributes.

“Cleaning has a direct impact on human health, the environment as well as return on investment,” said Keith Baker, ISSA’s director of European services. “Our new brand identity speaks to this far reaching impact, and we are taking concrete steps through the introduction of new tools, services, and information that will enable ISSA and its members to change the way the world views cleaning. The cleaning industry is evolving, and ISSA is determined to stay ahead of the trends and better serve its members.”

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