As suggested in last month’s issue of C&M, the name of Amsterdam’s cleaning and hygiene show has officially been changed from ISSA/Interclean Amsterdam to Interclean Amsterdam – according to an announcement by RAI Amsterdam. This follows a recent RAI announcement that RAI Amsterdam and ISSA have come to the decision to end their alliance and pursue separate ventures.
The change to the show’s title takes place with immediate effect - and becomes the brand name for all future RAI Amsterdam events for the professional cleaning industry.
The focus of the Interclean Amsterdam event itself will remain on fostering the environment for change and innovation within the professional cleaning industry. It will continue to represent companies displaying a broad range of cleaning products that covers machines, equipment, detergents and washroom - as well as solutions for the healthcare, industrial, institutional, retail, and hospitality sectors.
“With the change to Interclean Amsterdam, we will continue to fulfil our role as the promoters of innovation within the professional cleaning industry,” said Rob den Hertog, director of Interclean. “We will keep our global focus, strengthen our strategy across the entire event, and go wherever the industry needs us to be. The event is being created for professionals, by professionals. The Interclean brand has a rich history that we take a lot of pride in, and we have represented that in the refreshed logo. The new elements symbolise who we have become and what we are today: the place to be to discover advanced cleaning technologies that will transform and modernise the professional cleaning world.”