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Ionator scoops top award at SHOP 2010

Published 15th December, 2010 by Neil Nixon

Ionator scoops top award at SHOP 2010

The ionised water cleaning tool from Activeion, the ionatorEXP, has won the Product of the Show award at SHOP 2010, held at the RDS Simmonscourt in Dublin recently. The ionator won in the Best for Innovation category.

SHOP is Ireland’s major event for the food, drink, retail and hospitality markets. The Product of the Year awards, sponsored by the Irish marketing and communications firm, is regarded as an important launch pad for companies to present their products to an audience defined by market sector.

Recently awarded the HACCP International Certificate of Food Safety as a food-safe aid to manufacturing (cleaning and sanitation), the Activeion ionator EXP is a handheld tap-water ioniser - a completely chemical-free cleaning tool that ionises and converts tap water into ionised water. The ionised water that sprays out when you squeeze the trigger has been proved to kill 99.9% of common bacteria plus the H1N1 Type A 2009 swine ‘flu virus on hard, non-porous surfaces. It also lifts all types of soil and makes it easy to wipe away, leaving surfaces in food retailers, hotel kitchens, restaurants, serving areas and washrooms clean and safe.

André G. Krell, Activeion’s general manager in Europe, said: “It’s time to switch to a completely chemical-free way to clean that also protects. Our certified tests show how well our products perform on various test micro-organisms under a six second spray period at a distance of approximately 7-10cm. A quick spray cleans dirt and eliminates bacteria, improving health all around. We are proud to take the gold in this award competition. Ireland is one of our key target markets, along with the UK, Germany, Austria and Switzerland, and the HoReCa (hospitality, restaurants and catering) sector is one of the company’s critical vertical markets. The placing confirms full client acceptance of Activeion’s ionator EXP features - cleaning efficiency, safety, sustainability and cost savings.”

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