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Helping butchers keep clean

Published 28th January, 2010 by Neil Nixon

Helping butchers keep clean

Sheffield-based Gems Hygiene is enjoying a growing slice of the meat industry, as it experiences record demand for its cleaning products among UK butchers.
Gems’ is serving an increasing number of butchers, including the winner of the BBC’s Young Butcher of the Year competition, Jim Sutcliffe from Meridian Meats in Tetford, Lincolnshire.

Sutcliffe, who won the BBC3 competition to find the UK’s most talented young butcher, is one of many in his profession to recognise the efficiency of Gems’ antibacterial agent, Combat Plus. Gems has sold more than 300 litres of the multi-purpose surface cleaner to butchers in the last three months and sales continue to rise.

Jim Sutcliffe said: “Combat Plus is ideal for butchers as it is specifically designed for use around food. The cleaner is effective against salmonella and e-coli, which are both problems for the industry, and contains a built-in degreaser that helps to break down meat fats. We have been very impressed with its effectiveness and ease of application, as well as Gems’ professionalism and quality of service. I would have no hesitation in recommending Combat Plus to colleagues.”

Gems is also noticing the increasing popularity of its drain cleaner, Blast, among butchers, with many adding this product to their orders. This has resulted in the sale of 200 litres to this sector in the last three months. Like Combat Plus, Blast breaks down the meat fats and blood that can cause blockages and maintains clear drains if used regularly.

Sarah Wade, Gems’ marketing manager, added: “We have been steadily gaining customers in the meat trade for a couple of years and enjoying high levels of repeat business. Hygiene is a hugely important consideration for butchers and it is clear that once clients try Combat Plus they are pleased with the results. We are confident that we can continue to increase our presence in this industry throughout 2010 and we hope to build on the impressive sales figures recorded over the last few months.”

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