Greenpeace ends its 'Kleercut' campaign

Kimberly-Clark Corporation, maker of Kleenex, Scott and Cottonelle brands, has recently announced stronger fibre sourcing standards that will increase conservation of forests globally. Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its ‘Kleercut’ campaign, which focused on the company and its brands.

“We are committed to using environmentally responsible wood fibre and this announcement enhances our industry-leading practices in this area,” said Suhas Apte, Kimberly-Clark vice president of environment, energy, safety, quality and sustainability. “It is our belief that certified primary wood fibre and recycled fibre can both be used in an environmentally responsible way and can provide the product performance that customers and consumers expect from our well-known tissue brands. We commend Greenpeace for helping us develop more sustainable standards.”

Kimberly-Clark has set a goal of obtaining 100% of the company’s wood fibre for tissue products from environmentally responsible sources.

The revised standards will enhance the protection of endangered forests and increase the use of both Forest Stewardship Council (FSC) certified fibre and recycled fibre. By the end of 2011, Kimberly-Clark will ensure that 40% of its North American tissue fibre - representing an estimated 600,000 tonnes - is either recycled or FSC certified, an increase of more than 70% over 2007 levels.

“Today, ancient forests like the Boreal Forest have won,” said Richard Brooks, Greenpeace Canada forest campaign coordinator. “This new relationship between Kimberly-Clark and Greenpeace will promote forest conservation, responsible forest management, and recycled fiber as far and wide as possible.”

Also by the end of 2011, Kimberly-Clark will eliminate the purchase of any fibre from the Canadian Boreal Forest that is not FSC certified.

This forest is North America’s largest old growth forest, providing habitat for threatened wildlife such as woodland caribou and a sanctuary for more than one billion migratory birds. It is also the largest terrestrial storehouse of carbon on the planet, storing the equivalent of 27 years worth of global greenhouse gas emissions.

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