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Green Sack scoops gold

Published 11th January, 2010 by Neil Nixon

Green Sack scoops gold

The Green Sack range of 100% recycled refuse sacks has recently scooped an award - in the marketing sector.

A bold rebrand of the range, undertaken by manufacturer bpi.recycled products and its design agency, ND Creative, led to a trophy for Best Marketing Innovation at the 2009 Northern Marketing Awards. Supported by the Chartered Institute of Marketing, the annual event aims to celebrate excellence in the north of England’s marketing and communications industries.

The rebranding of the Green Sack range acknowledged by the award not only saw the creation of a whole new look, but the delivery of a complete campaign designed to raise awareness of its greener nature.

As well as being made 100% from recycled waste plastic helping to reduce landfill, Green Sacks are reprocessed entirely at UK facilities, using only UK waste. This feature gives them a carbon footprint much smaller than most other 100% recycled refuse sacks which are largely produced in the Far East.

Guy Coates, marketing director from bpi.recycled products, said: “You might think winning a marketing award means being involved with a glamorous FMCG product, but our success certainly makes you question that. We see our achievement as recognition of the fact that great marketing is great marketing, no matter what the sector. Our success is made all the sweeter because the entire campaign was actually instigated as part of our commitment to our customers - to give them the added value of either supplying or using a recognised brand. The real winner here though is ND Creative. We couldn’t have done it without their advice, ideas and expert delivery. They deserve the lion’s share of the glory.”