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Expanded sales team at Bonasystems

Published 21st March, 2016 by Neil Nixon

Expanded sales team at Bonasystems

Hertfordshire-based Bonasystems, a leader in specialist floorcare chemical products and services, has reorganised and expanded its sales team in order to provide a greater regional presence to clients and boost market share in its target markets.

The company has appointed a senior central sales manager to bolster its head office sales team and added two experienced regional sales managers. The changes support the next phase of growth for Bonasystems which has quadrupled its turnover since 2011. They are being spearheaded by John Wright, new business development director, who joined the company recently from OCS Group.

Nathan Buckley joins as central sales manager, heading up the central telesales team based in Hemel Hempstead. Reporting to John Wright, Buckley's priorities will be to grow the client base, manage and develop existing client relationships, and raise the profile of Bonasystems. Meanwhile, Dan Yarwood and Gary James will be responsible for identifying new customers and developing existing relationships within London, Birmingham, and the Midlands and giving them ongoing support, advice and training. James has worked in the contract cleaning industry for over 20 years, developing and managing major national contracts. Yarwood joins Bonasystems from the coffee industry where he was business development manager for a national vending company.

John Wright said: “The new structure and approach for Bonasystems demonstrates our commitment to sustained growth. We are focusing much more on becoming trusted advisors and partners to our clients and we can only do this by having the best talent within our team and the right regional coverage to react quickly to client requests. With our expanded team in place we are confident that we can develop existing client relationships yet further and bring in new ones.”