The only official magazine of The Cleaning Show

'Everything shines' at ISSA/Interclean Amsterdam

Published 10th May, 2010 by Neil Nixon

'Everything shines' at ISSA/Interclean Amsterdam

After the Icelandic volcanic ash cloud darkened the skies, bringing European air traffic to a grinding halt, the sun came out for ISSA/ Interclean Amsterdam. Exhibitors were reported as being very satisfied with the 23,415 visitors, plenty of innovations & trends and the many networking opportunities. This year, ISSA/Interclean had a record number of exhibitors, some 651 in total. Both visitors and exhibitors highly value the professional nature of the trade show and its characteristic, jovial atmosphere. The next ISSA/Interclean Amsterdam will take place on 8-11 May 2012 at Amsterdam RAI in the Netherlands.

The percentage of foreign visitors has increased: in 2008, 67% of visitors came from abroad; in 2010 this increased to 71%. Of the 23,415 visitors, 76% were authorised buyers. There was also a marked rise in the number of visitors from South Africa and Central & Eastern Europe.

Baudoin Wash-Systems' Travelator Cleaner won the Innovation Award for its ability to quickly and efficiently clean large expanses of glass alongside travelators. Bart de Bonth, sales manager for Baudoin Wash Systems, said: “ISSA/Interclean 2010 was great for us. Winning the Innovation Award was a fabulous token of appreciation. The accompanying publicity attracted a lot of additional visitors to our stand. People were very interested in the product we won the award with and wanted to see the Travelator Cleaner.nl in action. Winning the Innovation Award definitely generated extra leads. Our 2008 ISSA/ Interclean participation gave us 411 leads, this year we have 673.”

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