Duomedia, a leading pan-European B2B public relations agency based in Brussels, Belgium, has been tasked with promoting the paper tissue industry by the European Tissue Symposium (ETS). The collaboration will see Duomedia devise and implement a fully integrated, multi-platform communications programme. The overarching aim is to highlight paper tissue as the safest and cleanest hand-drying solution in the 'away from home' markets, including healthcare, cleaning and facilities management, horeca and public services.
“As ETS is broadening its studies about hygiene properties of tissue solutions, the time is right to appoint an agency with a proven track record of successfully rolling out integrated PR programmes,” said Roberto Berardi, ETS chairman. “We've been impressed by duomedia's passion for our industry, as well as their pan-European reach. They have PR experts operating in the major cities across Europe, which will enable us to build stronger relationships with media in local markets. As with all ETS activities, the communications programme will be undertaken in close collaboration with the member companies. Our primary objective is to educate key markets on the unique properties and benefits of using paper tissue in general - particularly the superior level of hand hygiene it offers, compared with other solutions.”