Essity and Reckitt have announced the launch of a range of co-branded disinfection products for professional hygiene customers combining the power of their Tork, Dettol and Sagrotan brands across four countries in Europe.
This collaboration combines the scale and experience of Essity’s leading professional hygiene brand Tork with the well-known consumer recognition of Dettol and Sagrotan brands of Reckitt. The new range will be available as of January 2023 across the UK, Ireland, Germany and Austria.
The co-branded range of products includes an Antibacterial Multipurpose Cleaner Spray and an Antimicrobial Foam Soap and a Hand Sanitizer Gel for use in Tork dispensers.
Don Lewis, president, Essity Professional Hygiene, said: "Combining Essity’s expertise in professional hygiene with Reckitt’s deep experience in disinfecting spaces will give our customers additional confidence in their hygiene efforts. Together we’re helping customers to demonstrate that they care about creating hygienically clean environments by using trusted and effective disinfecting products."
Vijayanand Sinha, SVP new growth platforms, Reckitt, said: "Our brands are built on trust, scientific efficacy and our desire to educate people around the world to help break the chain of infection. This is an ideal partnership for Reckitt as it enables us to expand access to our products in new places and spaces with Essity’s expertise and market knowledge. Together we can raise the bar on hygiene standards in the pursuit of a cleaner healthier world.”