EscaTEQ, a leader in handheld escalator cleaning systems and tools, has announced its new global cleaning method and brand mantra: ‘The Toothbrush for Your Escalator.’
This simple but powerful analogy reframes escalator care worldwide, positioning more frequent escalator cleaning as the smarter, safer and more cost-effective alternative to annual restorative or deep cleaning machine procedures.
Escalators are among the most expensive and visible assets in any building, costing between €200,000 to €400,000 each, yet they have historically also been the least cleaned. Traditional restorative deep-cleaning machines utilise large amounts of water, much of which often leaks and seeps into the electronics, safety and mechanical components beneath. The machines and procedures can disrupt operations for hours and they can be extremely costly for just one cleaning session. Because of the extremely high costs associated with a single annual restorative escalator cleaning, and the inherent risk of liquid cleaning solutions leaking into the mechanical and electrical components beneath the escalator, many facilities can only afford to clean their escalators once a year, leaving them to become progressively dirtier, riskier and more unsightly, every month that they’re not cleaned throughout the year.
EscaTEQ changes this outdated model. With lightweight handheld cleaning tools, facilities can now clean escalators every single month for about the same annual cost as one restorative machine cleaning. In the same way brushing teeth more frequently is easy and avoids more costly dentist visits, EscaTEQ’s preventive approach extends escalator life, enhances safety and consistently delivers immediately noticeable improved aesthetics, without the disruption or expense of the outdated or traditional methods.
Willem deRoeper, VP of Global Sales for EscaTEQ, said: “Our approach is a paradigm shift for a 100-year-old problem. For too long, escalators have been neglected or infrequently cleaned with expensive, disruptive machines. With EscaTEQ, escalator cleaning can finally be safe, fast, easy and cost-effective—just like brushing your teeth.”
Key benefits of EscaTEQ’s handheld escalator cleaning tools include:
• Cost efficiency, 12 monthly cleanings for about the same annual cost as one machine deep or restorative cleaning.
• Safety, consistent removal of dirt, spills, and grease reduces slip-and-fall risks.
• Asset protection , preventive care extends the lifespan of escalators and preserves finishes.
• Minimal disruption, quick, simple cleaning with almost no downtime.
• Customer experience, consistently cleaner, safer escalators improve tenant and passenger satisfaction.
Visit EscaTEQ’s website at: www.escateq.com
Or watch the official YouTube channel:
https://www.youtube.com/
