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Diversey to acquire Twister

Published 17th January, 2018 by Neil Nixon

Diversey to acquire Twister

Diversey has entered into an agreement to acquire Twister Holding AB and its assets for an undisclosed amount from private equity firm Polaris.

Twister, headquartered in Söderköping, Sweden, is the owner of the Twister patented system for daily floor cleaning using floor pads impregnated with billions of microscopic diamonds which clean and polish the floor mechanically. Twister is a completely chemical free system that works with water only.

Diversey has acquired Twister to extend its market leadership, to strengthen its full value proposition and to offer integrated solutions between chemicals, Taski machines, robotics and tools at the lowest total cost of ownership to its customers globally.

Dr. Ilham Kadri, president and chief executive Officer of Diversey, said: “Diversey is committed to being the global leader in providing floor owners with effective, innovative and sustainable solutions for cleaning and maintenance. We are therefore excited to welcome the Twister team to the Diversey family because of our shared passion for this mission. Their portfolio expands our offering to our customers and positions us as the leader in providing TCO (total cost of ownership) solutions for our customers globally.”

Robert Kreicberg, CEO of Twister Cleaning Technology AB, said: “We are excited to join Diversey and be part of a company with its historic market leadership and ambitious growth plans. We have successfully grown Twister by developing innovative and sustainable floor cleaning and maintenance technologies that dramatically reduce the cost of daily cleaning up to 50%. We believe that all customers will benefit from the combination of both companies’ innovations, application expertise and global reach.”

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