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CSSA announces its 2021 Innovation Showcase

Published 6th November, 2020 by Neil Nixon

CSSA announces its 2021 Innovation Showcase

The Cleaning Support Services Association’s (CSSA) 2021 Innovation Showcase has been announced, and celebrates the cleaning industry’s most innovative products, services and initiatives. The Innovation Showcase is again backed by the Cleaning & Hygiene Suppliers Association (CHSA), which is sponsoring the event.

Businesses and organisations operating throughout the cleaning industry are invited to enter their innovative products, services and initiatives. An 'Innovators Pitch' panel of industry experts and representatives will review and interview the entrants and select those to be exhibited at the Innovation Showcase itself, taking place at The Cleaning Show in London, scheduled for 16-18 March 2021.

To be eligible for inclusion the product, service or initiative must have been launched since 1 January 2020 and may be applicable to any area of the cleaning industry. The deadline for entries is 31 December 2020. The Showcase has an entry fee of £250. This fee is refundable to those entries who do not proceed to the three day Innovation Showcase.

The ‘Innovators Pitch’ panel, which will include representatives from the CSSA and CHSA, will take place during mid-January 2021 and the Innovation Showcase itself will take place over the three days of The Cleaning Show at London's ExCel.

Paul Ashton, chairman of the CSSA Innovation and Technology Executive, said: "The Showcase celebrates innovation in the widest sense, whether it is a new method, idea, approach, or product. We’ll be judging the innovations in terms of their impact and in our experience even something small can have a very big impact."

Lorcan Mekitarian, chairman of the CHSA, said: "The CSSA’s Innovation Showcase is a superb way to celebrate some of the best ideas being generated in the industry and so we are delighted to back this initiative again. Our members continually innovate, helping their customers address some of the big issues facing the sector, including environmental challenges, as evidenced by the number of our members amongst those who participated in previous CSSA Innovation Showcases. We are looking forward to seeing the entries and putting them through their paces at the Innovators Pitch!"

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