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CSR campaign set to tackle poverty

Published 21st December, 2015 by Neil Nixon

CSR campaign set to tackle poverty

Poverty and homelessness are the focus of a new campaign launched by G4S Facilities Management across its UK and Ireland contracts. Six national charities are supported by the FM campaign: Centrepoint, Child Poverty Action Group, Crisis, Shelter, The Salvation Army, and The Trussell Trust, which operates 420 food banks nationwide.

Called 'Targeting Poverty Together', the campaign sees FM employees around the region supporting the charities through fundraising events and clothing, textiles and food donations. It is the first time G4S FM has launched a large-scale corporate social responsibility campaign under a single theme.

Many G4S FM contracts are already organising activities to support the campaign. Liverpool Women's Hospital has donated 750 thermal blankets to help support The Salvation Army, for distribution where they're most needed around the UK.

Kim Beauchamp, G4S FM's communications co-ordinator, said: “We're delighted with the outstanding participation so far across our FM contracts and partnership activities with our clients. As well as making a positive impact in the local communities we serve, the campaign is having strong team-building benefits.”

Communications manager for Salvation Army Trading Company, Catherine Hamou, said: “We're delighted to be receiving the support of G4S FM as part of its CSR campaign. The team at Liverpool Women's Hospital donated hundreds of blankets that could otherwise have gone to landfill. Instead, we were able to distribute them to a Salvation Army centre, which works with people experiencing homelessness.”

Linda Martin, Liverpool Women's Hospital's Patient Facilities Manager said: “We are pleased to be able to make a contribution to G4S to support The Salvation Army. Working in partnership with G4S, we hope that the contribution from Liverpool Women's will help provide some warmth and comfort in the community to those in need.”

The hospital donated 50 of the blankets to Making Winter Warmer, a Newcastle-based local charity for the homeless helping people sleeping rough on the streets this winter, coordinated by G4S FM court security officer Ross Thompson, who volunteers for the charity in his spare time.

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