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Cromwell restructures and launches new division

Published 29th June, 2015 by Neil Nixon

Cromwell restructures and launches new division

Cromwell Polythene has restructured its field sales operation, with responsibilities being shared geographically as well as by market sector. The move coincides with the appointment of Niall McClintock as business development manager, with extensive experience supplying polythene bags to the packaging trade. At Cromwell he will head up sales of a new packaging division, which will supply packaging merchants and the packaging industry with an expanded portfolio of general purpose bags from stock, including food grade polythene bags and liners, as well as a range of grip-seal bags in clear polythene, also available in virgin food grade material. In addition to packaging sales McClintock will have particular responsibility for the east of England, Scotland and Northern Ireland.

After a year in the Cromwell sales office, Matt Fitchie is promoted to an external role as business development manager for the north of England, calling on cleaning and janitorial distributors, local councils, and waste management contractors.

Richard Rowling continues as head of sales for the waste management division, nationwide, but will now also focus on the west of England and the south-east, adding the cleaning and janitorial sector to his existing responsibilities for local councils and waste management companies.

Meanwhile, Cromwell veteran Paul Fleetwood retains his role as national accounts director, responsible for Cromwell's key accounts.

Managing director, James Lee, said: “The reorganisation of the sales team by region will considerably enhance our efficiency and improve customer service at a local level, while retaining an industry focus for those with specialist sector skills. Alongside the external restructuring we are modifying the way in which we channel enquiries and manage order processing in the sales office, with each member of the field sales team paired with an office-based account manager who has detailed customer knowledge, which will streamline the whole operation.”