Cromwell Polythene is supporting a new recycling on the go initiative for Leeds city centre - ‘Leeds By Example’. The company, which supplies a range of polythene products to aid recycling, will provide over 20,000 bags made from recycled material to support the campaign over its six-month duration.
The project has been created by environmental charity, Hubbub with the support of compliance scheme, Ecosurety, 24 major brands and retailers, Leeds City Council, and local institutions and aims to boost the recycling of food and drinks packaging.
As part of a number of 35th anniversary activities, staff from Leeds-based Cromwell Polythene formed part of the voluntary team helping to raise awareness of the campaign during its first week of launch. This included helping with the ‘Re-Cycler’, a cargo bike touring the city to share details about the project and an area where people can trade their recycling for rewards.
The project will trial a range of different methods including pioneering technology, new recycling facilities and engaging communications. 20 new on-street yellow recycle bins enable people to recycle their empty plastic and drinks cans, whilst coffee cups can be recycled in orange bins or at participating coffee shops. A ‘We Recycle’ app enables people to scan their drinks packaging or coffee cup and find their nearest recycling bin.
Michael Johnson, cleansing and enforcement team service manager from Leeds City Council, said: “It’s vital that people are given the support and information to help them recycle. This project is a great example of how commercial organisations can work with local authorities to engage communities. We welcome the support from Cromwell Polythene to help keep our city streets clean.”