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Cleaning Show 2015: Stand sales 'soar' following Amsterdam show success

Published 24th June, 2014 by Neil Nixon

Cleaning Show 2015: Stand sales 'soar' following Amsterdam show success

10-12 March 2015 • ExCel Exhibition Centre, London

The Cleaning Show 2015 received a phenomenal response at this year's ISSA Interclean exhibition in Amsterdam, with new and past exhibitors signing their contracts on the spot.

This surge in stand sales has resulted in The Cleaning Show Organisers - BCCE Ltd, a company jointly owned by the British Cleaning Council and Quartz Business Media - negotiating with ExCel Exhibition Centre to increase the size of the hall for next year's event.

“Stand sales are very strong, confirming that our decision to move to London was well founded,” said Steve Diprose, VP at Quartz Business Media. “The response from visitors to our stand in Amsterdam was tremendous, giving a valuable boost to our sales figures. Since returning home, contracts have continued to be received. By expanding the show, we can now offer some prime positions to companies that may have feared they'd missed the boat!”

Cleansweep, HPC Healthline, and Scot Young Research are among the businesses that confirmed their attendance during ISSA Interclean, joining industry leaders such as Numatic, Rubbermaid, Prochem and HSS/Reintec at the UK cleaning industry's biennial event.

For the industry, by the industry

The Cleaning Show's move to the capital follows overwhelming support for a London-based event from buyers and specifiers across the cleaning and related industries. The show provides a vital source of funding for the BCC, and thus the cleaning industry as a whole. Doug Cooke, chairman of the BCC, explained: “As a 50% owner of The Cleaning Show, it is essential that the BCC listens to its visitors. If you strip out 'cross-over' visitors from neighbouring shows and the exhibitors themselves, the trend in visitor numbers attending the event in Birmingham has been concerning us for some time. And it's a trend we literally can't 'afford'. I cannot over-emphasise the importance of The Cleaning Show to this industry - it provides the vast majority of all income generated by the British Cleaning Council, and it is therefore vital for funding programmes that further professionalise and enhance our industry.”

After some minimal adminstration charges have been deducted, the BCC uses all the profits it generates from The Cleaning Show to fund projects initiated by any BCC member association for the next two year period. Recent beneficiaries of this funding have included the British Institute of Cleaning Science and the British Toilet Association.

“The profits generated by The Cleaning Show are put to very good use,” continued Cooke. “Recently they have been used to develop essential training programmes and to enhance health & safety guidelines. The money is used to improve our industry - to make it better at what it does, and to enhance its public profile. We are certain that, with all the visitor attractions a London-based Cleaning Show offers, visitor numbers in 2015 will reflect the importance of our industry. In turn, this is ensuring that some of our industry giants - some that have been missing from recent events - will once again join our loyal exhibitor base to create an event worthy of this essential industry. This will therefore guarantee the essential funding for our industry long into the future.”

Attracting the big brands

“Since our recent announcements about the development of the Cleaning Show, together with our attendance at ISSA Interclean and Mitie's support for the event as Platinum Sponsor, interest in stand space and confirmed bookings has seen a rapid acceleration,” said Steve Diprose. “The companies that have recently signed up demonstrate that the Cleaning Show at London's ExCel will be the 'event' that this industry deserves - a significant networking opportunity for the entire cleaning sector.”

Paul Lewis, MD of Reintec Cleaning Equipment Services - which is part of the HSS Hire Group - said: “Reintec is a unique proposition in the cleaning market and the Cleaning Show is a fantastic platform through which to share our story with the industry. Last year's show was great but the new location and format will help us to reach an even wider audience with even better networking opportunities. We're really looking forward to it.”

Mitie's 'ground-breaking' support

Earlier this year, Mitie, the FTSE 250 strategic outsourcing company, signed a ground-breaking deal to become the first ever Platinum Sponsor of the Cleaning Show in 2015. Mitie recognised the impetus the relocation to London - as well as the organiser's plans to make this a true industry 'event' rather than just a trade show - in making this decision.
Rob Cattell, managing director of Mitie's Environmental + business, said: “Mitie has been a pioneer in the FM sector for over 26 years and we're excited to be the first Platinum Sponsor in the Cleaning Show's history, as well as supporting our industry at the heart of its main event.”

Next steps

The expansion of the exhibition area will open up new opportunities for those companies yet to book - some key positions within the show will now become available. Make sure you don't miss this opportunity - please contact Vanessa Martinet:

Tel: 01737 855041

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