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Cleaning company shortlisted for the YOSCAs

Published 14th December, 2010 by Neil Nixon

Cleaning company shortlisted for the YOSCAs

A Swansea cleaning company has been shortlisted for the first ever YOSCAs - the small business version of Hollywood’s annual film ceremony. The Yell Online Small Company Advert awards have been created to honour the best films made this year by independent companies, including cleaning companies, across the nation. ‘Best Performance’ nominee, Paul Donovan from A1 Cleaning and Maintenance, will be representing the cleaning sector against seven other business categories in the awards.

Matthew Bottomley from Yell, which runs the awards, said: “Short films screened online to let customers see first-hand what businesses, their bosses and staff are really like, are predicted to take over from ordinary advertising. In the past, only the big companies could afford to make commercials about themselves and pay to show them on television. Now even the smallest shop or business can shoot its own film, put it up online and might even get an audience of millions if it goes viral.”

The current entries were shortlisted by Nick Dance, the BAFTA nominated director of hit TV series Skins and whose previous work includes Shameless, Footballers Wives and Bad Girls. Dance said of the A1 Cleaning and Maintenance entry: “Paul from A1 Cleaning and Maintenance was really creative with his video - giving a performance to rival the cast of Fast & Furious, by doing doughnuts in his branded Subaru.”

Should Donovan be successful in the ‘Best Performance’ category, he will win a two minute video filmed by the Yell professionals. A business will also be crowned in the ‘Best Film’ category, and will win a free online commercial directed by Nick Dance.

Paul Donovan said: “The filming was fun to do and very enterprising. I'm hoping it will gather lots of interest in my business and the local area.”

The winners of the YOSCAs will be announced in January 2011 when Nick Dance’s video of the ‘Best Film’ winner will be premiered.

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