A Yorkshire chemical specialist is recording expanding sales of one of its key products most commonly used in hand hygiene and personal care products.
Airedale Chemical has seen sales of its own surfactant range, Airsurf, increase by 45% in the last 12 months alone. Experts at the company are attributing this to the mounting awareness of the effect hand hygiene has on health and the spread of illness and disease.
Daniel Marr, head of marketing at Airedale Chemical, explained: “Our range of surfactants include some of our best-selling products and our sales and marketing team has been mindful of this shift in public consciousness, acknowledging hand hygiene has a direct impact on our health. Therefore, the role of surfactants in personal care products such as liquid soap and hand sanitiser has been a key feature in their strategy.”