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Clarity wins environmental award

Published 26th January, 2018 by Neil Nixon

Clarity wins environmental award

Clarity-The Soap Co. has won in the Environmental Impact category as part of PWC’s Social Entrepreneurs Club integrated for the first time in the annual PwC Building Public Trust Awards lunch. The awards recognise PwC Social Entrepreneurs Club members who are implementing innovative and impactful solutions to society's challenges. The winner is selected by a panel of judges and awarded a trophy and a £5000 prize.

As part of its submission, Clarity-The Soap Co. detailed how it recently became a holder of the Planet Mark, an internationally-recognised and trusted sustainability certification programme in partnership with the Eden Project. It has also committed to reducing its carbon footprint annually by 5% and to improving accountability in how and from where materials are sourced. Ingredients, bottles and labels - wherever possible - come from UK suppliers and they are either compostable or recyclable. CLARITY-The Soap Co. manufactures its products by using 100% green energy.

In addition, the organisation has just formulated a new eco range for both of its brands. Anja Batista Sonksen, one of organisation’s trustees, and Camilla Marcus Dew, head of commercial at Clarity-The Soap Co., received the award from ITN’s Mary Nightingale.

Camilla Marcus-Dew said: “It is so gratifying to be recognised by the PwC judges as a leading eco-friendly social enterprise that is establishing best practice in how to manufacture great products without ever compromising on our environmental ethos. This demonstrates we are on the right track in both delivering and communicating our vision for the future. We pride ourselves on having a no compromise approach. Our vision is to make environmentally friendly and socially responsible products mainstream. We have worked hard to better articulate how our social enterprise ethos is integrated into our business practices and to sharpen our proposal both from a marketing and sales perspective. We are currently making real headway with our new eco range and we have already gained the attention of a number of supermarkets. In addition, we have launched our brand new The Soap Co. luxury Eco and Bee Friendly collection that is doing well in what is a hugely competitive market.”

Photo shows: From left: Anja Batista Sonksen, one of Clarity-The Soap Co.’s trustees, and Camilla Marcus-Dew, head of commercial at the organisation, with the PwC awards.

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