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Brexit no barrier to Empteezy’s international expansion

Published 11th May, 2017 by Neil Nixon

Brexit no barrier to Empteezy’s international expansion

Livingston-based Empteezy is undeterred by the potential economic uncertainty brought about by Brexit and a potential second independence referendum, and is ploughing ahead with major new appointments to support its growth and expansion into new markets.

The spill containment specialist recently appointed Sean Lightheart as group marketing manager, bolstering the company’s strong management team. An experienced digital practitioner, Lightheart will be responsible for the continued strategic development of Empteezy’s brands, with a particular focus on increasing its digital presence.

Since starting the business in 1986, founding director Bruce Wishart has grown Empteezy to over 200 staff and has reported a turnover of €90 million in the last three years. In 2016, exports from its UK manufacturing base increased by 18% versus 2015, and overall turnover increased by 8% versus 2015.

An integral part of the company’s international growth strategy, Lightheart will ensure Empteezy remains on the front foot with emerging digital tech advancements and trends within the industry, capitalising on international opportunities, especially in mainland Europe. Drawing from significant manufacturing marketing experience Lightheart was initially exposed to at Velux, he has transferred these skills to various sectors ranging from property to boxing and IT.

Empteezy has also made three other appointments. Jim McCleary has joined as group operations director, Christina White has been recruited as the company’s new group health and safety environmental manager, and Tom Hamilton as group buyer.

Sean Lightheart said: “I am really excited to be part of a such a large international group. The core values and culture of Empteezy are integral to continuing the longevity, well respected and established reputation of the company. My immediate area of focus will be to leverage digital marketing to further accelerate the growth of the business.”

Bruce Wishart added: “I’m confident Sean’s appointment will continue raising Empteezy’s international profile, and develop the business on new platforms which will enhance our presence within the industry. Sean’s experience as a digital practitioner will bring another dimension to the company and help us thrive in an environment which is continually evolving. Empteezy’s growth and development is clear to see, and I’m delighted to welcome Sean, Jim, Christina, and Tom to the business. The first three months of 2017 have been a real success, and I’m confident this will continue throughout the year.”


Article links

http://www.empteezy.co.uk