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bpi backs 2400 mile row across the Pacific

Published 30th July, 2014 by Neil Nixon

bpi backs 2400 mile row across the Pacific

Polythene recycling company bpi.recycled products (BPI RP) is backing a heroic attempt by athlete Elsa Hammond to row across the Pacific Ocean solo. Hammond is taking part in the inaugural Great Pacific Race, which sees rowers compete over a 2400 mile course from California's Monterey Bay to Honolulu in Hawaii. BPI RP, a manufacturer of 100% recycled refuse sacks, has pledged £5000 in sponsorship to her solo bid, which will aim to raise £200,000 for charity and highlight the serious impact rubbish has on our oceans.

Hammond is raising money for the Plastic Oceans Foundation, an environmental charity. During her journey she will pass through the Great Pacific Garbage Patch, a stretch of ocean that is notorious for being polluted by tonnes of post-consumer waste. She will also be raising money for the GREAT Initiative, a gender equality charity, and is dedicating each mile of her 2400 journey to an inspirational woman.

Andrew Green, managing director of BPI RP, said: “As a socially responsible business that specialises in reducing waste, we were captivated by Elsa's extraordinary solo row and the motivations behind it. The amount of rubbish in our oceans is a source of concern and any effort to raise awareness of this growing problem is welcome. We already work locally in the community and schools to educate children about the importance of recycling, but Elsa's solo row gives us a wonderful opportunity to engage in this important conversation on a global basis.”

Elsa Hammond said: "I'm excited to be working with bpi.recycled products. When we first met, I was really interested to hear about the recycling initiatives that they are already undertaking - they are a forward-thinking organisation. I am looking forward to engaging with them further on my return to the UK in their push towards a more circular economy."